CATCH
Synopsis
Catch is a childhood rite of passage. It starts with a light toss, back and forth, before something deeper is being exchanged. You're engaged in conversation. You're bonding. Somewhere along the way, many of us forget how to play catch. We hold onto the ball. We stop sharing. Catch returns intimacy and productivity to your exchanges. You won’t need a mitt and a ball. Just call upon the metaphors in this program.
MORE THAN A PROGRAM
So much in our day is nuanced or complicated. Playing catch is the opposite — it’s simple. Any two people can do it. Whether it’s a literal or metaphorical ball being tossed, catch immediately breaks through inertia and creates momentum. That can prove to be everything in certain moments. You begin to build partnership and teamwork. In body language studies, when one person mirrors another, that person is unconsciously attempting to bond.
Listen to a Sample
From the Author
“In business, silence is more than just a little awkward. It's deadly. The opposite (fast or sweet talk) is equally lethal. Both ends of the spectrum are limited means. CATCH offers a simple but powerful metaphor for business. Donald Trump has the art of the deal. We talk the art of conversation. If this sounds like fluff, then hang in there. This is a step-by-step, strategic manual to building conversational momentum.”
— Eric S. Townsend
Reviews
"If you've ever played a game a catch, then you'll relate to this book. I was immediately drawn to the baseball analogy. It's an enjoyable and informing read. The day after reading it, I tried the technique in a sales presentation. I was more relaxed, was a better listener and I made the sale. The amount of the sale was double what I had anticipated! I highly recommend the book."
Richard S.
"Mixes excellent content with a fun baseball theme. Being in sales and a lover of baseball, it was perfect for me. Anyone who interacts with customers will find this book valuable."
Brandon D.
"Relates marketing to baseball, the all-American pasttime. When you want to pitch something, this book will be a great coach!"
Amber M.
"Filled with lots of useful information. Definitely recommend this book to any business owner."
Solanda L.
"Whether you're a baseball fan or not, this needs to be on your list of business resources. Well-written, easy to follow and filled to the brim with great content and practical advice. It really is a must-read! The analogies and quotes contribute to its readability."
Nichole G.
"Catch is addictive. Not at all complicated, but very thorough in its hand-holding. I went from clueless about sales to closing my first deal!"
Jonathan R.
”The perfect companion for anyone who sells, communicates or convinces. The lessons are easy to grasp. The message is powerfully practical. All sections are written succinctly."
Christine B.
"The final chapter on the close will comfort anyone thinking this will be cheesy or about hard-selling. It's not! It shows you how to listen better and have a conversation. When you're that person, people want to buy from you. The author calls it "opt-in" selling. It just feels right."
Susan F.
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